Social Media Influencers: The Central Consumer Protection Authority (CCPA) has implemented new rules for Influencers. If this rule is violated, then an amount of up to 50 thousand rupees may have to be paid. Also, promoting any brand can be stopped for 6 months. This new rule was implemented on Friday itself.
CCPA chief Nidhi Khare said in a press conference that when there is a deal between an advertiser and a celebrity or influencer, the deal needs to be disclosed. This rule has been brought by CCPA to bring security and transparency to the customers. It is estimated that by 2025 the advertising market will reach Rs 2,800 crore.
To whom these rules will apply
The CCPA said in its guidelines that these rules will apply to all those persons who influence people through their work or advertisement. It is mandatory to mention all the details clearly in the picture. At the same time, you cannot hide any information in the case of video. Apart from description, videos should also have complete brand information.
Legal action may also be taken
Consumer Affairs Secretary Rohit Kumar Singh said the new guidelines will impact the personal care and clothing segments the most as they are the biggest categories that choose social media influencers to promote products. Rohit Kumar Singh said that if there is non-compliance, there are provisions under the law for customers to approach the authorities to seek legal action against those violating the rules.
It is necessary to disclose misleading things
CCPA said in its guidelines that apart from promoting any brand, it is also necessary to expose its misleading things. If this is not done, then along with the fine on that brand, legal action can also be taken.
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